The Coles fresh produce section is home to a new kale and brussels sprouts hybrid called “Kalettes” which is being grown in the Adelaide Hills.
It's the first new vegetable to be commercially introduced since Broccolini, which was developed over a decade ago by Sakata Seed Company in Japan.
Kalettes, which are already available in the US and the UK, are being grown in the Adelaide Hills by third generation brussels sprouts producer, Samwell & Sons.
Kalettes, which have a sweet and nutty flavour, were developed in the UK by Tozer Seeds to create a vegetable similar to kale that was versatile, easy to cook and looked great.
Scott Samwell, Samwell & Sons managing director, says he learnt about kalette on an overseas trip to research sustainability and then collaborated with Coles supplier Fresh Select to bring the idea to life in Australia.
“Brussel sprouts have been around for decades so it’s great to be able to offer a twist on this original to customers. They’re so versatile and delicious when eaten raw or cooked,” Samwell said.
John Said, Fresh Select managing director, said: “We enjoy developing relationships with local growers to ensure we are leading the way with industry innovation in Australia. Kalettes are a combination of two of the most popular existing vegetables in Australia, making it the perfect fit for our business and our customers.”
Brad Gorman, Coles general manager fresh produce, said: “At Coles we love being able to offer customers great quality fresh produce and we’re keen to support growers to innovate and do something new and exciting for customers.
Kalettes are being sold in Coles supermarkets nationally from today for $3.98 per 160g pack.
