Coles has launched its annual campaign in collaboration with food rescue charity, SecondBite, to help support Australians struggling financially this winter.
YouGov research has revealed that 76 per cent of Australians experience greater financial difficulty in winter, and the Coles SecondBite Winter Appeal aims to support consumers in this tough time.
Until 30 July, customers can make donations to SecondBite at Coles supermarkets and liquor stores nationally, as well as online. The two week appeal has brands Chobani, Mount Franklin, Nando’s and the Natural Chip Co. joining the cause, with a portion of sales from selected products sold through Coles going to SecondBite.
Coles chief operations and sustainability officer, Matt Swindells, said the company was proud of its longstanding partnership with SecondBite, and the support it gives to local charities and community organisations across Australia
“Together, we are also tackling food waste by diverting unsold, edible food from landfill and onto the plates of those who need it most,” said Swindells.
“Coles is also delighted to have the support from four of our suppliers this Winter Appeal – Chobani, Coca-Cola Europacific Partners (Mount Franklin), Snack Brands (Natural Chip Co.) and Nando’s. With their invaluable support, and with the support of customers who buy a participating product or $2 donation card, we hope to surpass our fundraising efforts from last year’s Winter Appeal.”
SecondBite, which recently merged with community relief organisation FareShare, will use the funds raised to deliver unsold fruit, vegetables, bread, and grocery staples to over 1000 charities and community partners across Australia.
SecondBite CEO, Daniel Moorfield, urged shoppers to support the appeal by purchasing a donation card or participating product at Coles.
“We hope shoppers can support the Coles SecondBite Winter Appeal by adding a $2 donation card to their shopping basket, making a donation of their choice at the checkout or by simply purchasing a participating product from Chobani, Mount Franklin, Nando’s or the Natural Chip Co.,” said Moorfield.
“A $2 donation will enable SecondBite to provide the equivalent of up to ten meals to Aussies in need.”
The companies have been partnering since 2011, over which time Coles has donated the equivalent of 250 million meals to SecondBite, with food rescued from its supermarkets and distribution centres. During the 2024 Winter Appeal, participating products will include;
- 10 cents donation for every Chobani Yogurt or Oatmilk product sold from 17 July to 13 August 2024.
- 10 cents donation for every Mount Franklin product sold (still or sparkling water) from 26 June to 30 July 2024, up to a maximum donation limit of $200,000.
- 10 cents donation for every Natural Chip Co. Potato Chips 175g and Tortilla Strips product sold from 17 July to 30 July 2024, up to a maximum donation limit of $50,000.
- 20 cents donation for every Nando’s PERi PERi sauce 250g, Perinaise mayonnaise 465g, Marinade 262g and Sweet Chilli Jam 285g product sold, from 17 July to 13 August 2024.
