Corson Grain, Kellogg’s exclusive corn partner, recently announced it had joined the Cool Soil Initiative, with Kellogg saying its Corn Flakes are on a journey to become more sustainable; with the company pushing to reduce emissions using its ‘soil to spoon’ supply chain.
The Cool Soil Initiative is a science-based program focused on keeping more carbon in the ground and out of the supply chain, and is one of the initiatives part of Kellogg's Better Days program. Kellogg joined the Cool Soil Initiative as a corporate partner in 2020.
With Corson joining, Kellogg says it will be championing the sustainable ‘soil to spoon’ production of Corn Flakes.
Initially, five Corson farmers will be joining the initiative in Northern NSW to Southern QLD.
Corson Grain general manager of sales and innovation Brett Thompson said the Cool Soil Initiative was a vital program supporting the sustainable development of growers across the country.
“Founded on science and built with our industry in mind, we’re excited to see the tangible results that will emerge through improved productivity and effective benchmarking, while also supporting our wider ESG ambitions.
“The opportunity to work alongside a trusted leader like Kellogg in progressing the sustainable production of Corn Flakes, will see us advance our sustainability practices through on-farm innovation – aimed at increasing organic matter in soils, improving yields and enhancing water efficiency for farmers. All of which will deliver a meaningful difference to the environment,” said Thompson.
To date, Kellogg has helped almost 200 farmers across New South Wales reduce their carbon output via the initiative, while sharing modern growing practices to reduce soil salinisation and maximise yield from each crop – sustainably.
Long-term investment in strengthening Australian farming systems through projects like the Cool Soil Initiative are vital to Kellogg, which produces 42 million kilograms of cereal in Australia each year.
Kellogg ANZ managing director Anthony Holme said having Corson join the Cool Soil initiative was a significant milestone.
“It shows a direct link between how our Australian Corn Flakes are sustainably made through the program. Our relationship with Aussie farmers spans almost a decade and investing in the Cool Soil initiative is not just an investment in the future of our farmers, the quality of our products, or even Australia, it’s an investment on a global scale, and we’re so proud to see this work continue,” said Holme.
Kellogg's Australia is ranked #49 in Australia’s Top 100 Food & Drink Companies 2022 report.
