A campaign by Danone to donate a percentage of sales to Foodbank Australia has raised $60,000.
In September, Danone pledged 10 cents from the sale of every 150 gram container of its Two Good low sugar yoghurt range as part of its ‘Eat Good, Do Good’ campaign.
The project ran from 13 September until 31 October raised close to $30,000 from direct product sales, which was then matched by Danone.
Danone EDPI Australia general manager Marjorie Garrovillo said the campaign received a great response from consumers.
“This equates to 120,000 meals for Australians in need and is something we are very proud to be support,” said Garrovillo.
Danone’s ‘One Planet. One Health’ vision promotes healthier and sustainable eating.
Foodbank’s tenth annual Hunger Report found food insecurity is peaking in the nation, with one in six Australian adults not having enough food and 1.2 million children having gone hungry. The report also said more than 38 per cent of people in 2020 who were food insecure were in the situation for the first time ever.
Foodbank Australia CEO Brianna Casey said the organisation is now providing food relief to one million people a month, the highest the number has ever been.
“We know many people experiencing hardship feel there are others worse off and don’t ask for help.
“We have loved seeing the Two Good yoghurt pots turn Foodbank purple for the past six weeks, the campaign has not only raised vital funds for Foodbank, but it has helped raise awareness that hunger is a real problem in a country like Australia,” said Casey.
