• Danone makes its first foray into kids yoghurt category.
    Danone makes its first foray into kids yoghurt category.
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Murray Goulburn’s Danone yoghurt has joined the growing band of brands to move into the kids’ yoghurt squeeze pouch market.

Danone’s new range, Epic, was specifically designed by Saltmine Design Group to help it stand out from the crowd.

To create the design, Danone teamed up with 20th Century Fox, to coincide with the launch of the recently released film of the same name. Epic’s packaging features imagery of the lead characters from the movie, and real fruit photography on the pack, to communicate the product’s natural credentials.

This is Danone’s first foray into the kids’ yoghurt category, and it says it was prompted by reports that yoghurt consumption has steeply declined in young children. To address this, the company says it sought a fun and engaging way to appeal to younger consumers.

According Danone’s brand manager Emily Tolliday, the pack design helps Epic stand out from other squeeze pouch products, while communicating the natural cues of the range.

The range includes four fruit variants: apple and raspberry, apricot, blueberry and strawberry.

Packaging News

APCO has released its 2022-23 Australian Packaging Consumption and Recovery Data Report, the second report released this year in line with its commitment to improving timeliness and relevance of data. 

The AFGC has welcomed government progress towards implementing clear, integrated and consistent changes to packaging across Australia, but says greater clarity is needed on design standards.

It’s been a tumultuous yet progressive year in packaging in Australia, with highs and lows playing out against a backdrop of uncertainty caused in part by the dangling sword of DCCEEW’s proposed Packaging Reform, and in part by the mounting pressure of rising manufacturing costs. Lindy Hughson reviews the top stories for 2024.