One of Australia's leading hemp food companies, Hemp Foods Australia, has a new nationwide distribution deal with Woolworths. The company is a subsidiary of Elixinol Wellness.
Under the deal, Hemp Foods Australia’s certified organic Hemp GoldÒ Seed Oil will increase ranging from 100 Woolworths stores to 948 stores nationwide.
The increased distribution of Organic Hemp GoldÒ Seed Oil follows strong product sales and a growing consumer demand for hemp food products and plant-based diets.
According to a recent report by the CSIRO, the plant-based protein industry in Australia could be worth between $3 billion and $9 billion by 2030.
Hemp Foods Australia general manager Felipe Favaro said the new national distribution deal with Woolworths was recognition the quality and demand for certified organic hemp food products
“We are excited that many more people across the country will now be able to enjoy the taste and health benefits of our oil,” said Favaro.
Hemp Foods Australia also released a new design for its organic Hemp GoldÒ Seed Oil, to be rolled out in Woolworths stores first and then more broadly later in the year.
The new design reflects the all-natural ingredients, nutritional benefits and premium quality of organic Hemp GoldÒ Seed Oil.