In 15 years, Kellogg Australia has invested $45 million in product development and environmental initiatives to meet the changing tastes and expectations of consumers.
In reflecting on its achievements during that time, the company said its primary focus has been on providing more healthier options for customers without compromising on taste.
Kellogg’s ANZ corporate affairs Director Tamara Howe said change not only takes time but can be hard.
“Change can be difficult, particularly when it comes to some of our most-loved cereals where we do not want to sacrifice on taste or quality,” Howe said.
The results include removing more than 700 tonnes of sugar and 300 tonnes of salt from Australians’ diets, and more than half its 55 cereals having two or less teaspoons of sugar per bowl.
Kellogg has also created more than 100 new cereals to meet specific dietary needs/criteria including Sultana Bran Gluten Free, Coco Pops Gluten Free, Sultana Bran with Cholesterol Lowering Plant Sterols, and Special K Lower Sugar and Special K High Protein.
“We always listen to our consumers to ensure we are giving them more of what they want, and if they tell us that there is something they want changed, we look at how we can do that without compromising the high standards of quality people trust us for and expect of us.
“We are also always looking at ways that we can deliver greater variety and choice for people, a commitment that is evident through our ever-expanding and inclusive product portfolio,” Howe said.
Howe also reflected on the company’s commitment to reducing food insecurity in Australia. “Nearly 1 in 3 Australians experienced food insecurity in the past year. Since 2013, Kellogg has donated more than 40 million breakfasts,” she said.
Earlier this year, Kellogg Australia Charitable Foundation and the Foundation for Rural & Regional Renewal signed a three-year partnership, which will see the foundation donate $300,000 to support grants. The grants will be used to help tackle food insecurity and build resilience in vulnerable rural and regional communities throughout the country.
On the environmental front, its factory in Botany, Sydney has reduced its daily water usage by one million litres.
In 2019, Kellogg Australia announced its Power Purchase Agreement (PPA) so the Botany site is now powered by 100 per cent renewable energy.
“In the last 2 years, through the PPA, we have offset greenhouse gas (GHG) emissions by 35,000 tonnes from our head office and manufacturing site – that’s the equivalent to taking 8,000 cars off the road or planting 600,000 trees,” Howe said.
The company is also working with the Cool Soil Initiative to future proof local crops against climate change with the aiming to reduce on farm GHG emissions over the next three years that will reach the equivalent of removing 1.2 million cars from the road.
