Lion’s Malt Shovel Brewery, Kellogg’s and Yume have collaborated to produce a new limited-edition IPA Green Beer, with a touch of sustainability.
Using Yume’s innovative commercial food waste preventive technology, Malt Shovel sourced 500 kilograms of Kellogg’s cereal by-product. The IPA uses the by-product as a base ingredient, bringing sustainability into the production.
The IPA is a follow up on Lion’s commitment to sustainability – in 2020 the company was Australia’s first large-scale carbon neutral brewer, reducing its carbon footprint by 30,000 tonnes.
Malt shovel brewer Max Cook said the beer has been made with an environmental consciousness.
“In terms of ingredients, we used malt from Gladfield – a supplier deeply committed to environmental sustainability. Soon they will be able to burn biofuel to kiln their malt and they reuse all their steeped water to irrigate their barley, whilst moving to BOPP malt bags, which keep the product fresh and use 50 per cent less plastic than other malt bags.
“Hops used for brewing can also have a hefty carbon footprint. They are bulky and have to be cold stored and cold transported, so we decided to use concentrated hop products in the beer to reduce the bulk load of hops required to be refrigerated,” said Cook.
Kellogg ANZ manufacturing director Maggie Pillay said the partnership aligns with the company’s sustainability goals and the beer allows for a creative method to reduce environmental impact.
“Through this partnership, we have been able to provide a by-product from one of our cereal lines. This kind of reuse of one product’s by-product into other edible or drinkable products is gold standard in terms of minimising food waste.
“It’s great to see how the team at Malt Shovel were able to repurpose this product into a sustainable new beer for people to enjoy. At Kellogg’s, we have already reduced waste by reusing 95% of the by-product in our factory back into our food, so the project was a perfect alignment to the goals we’ve achieved, as well as our future sustainability commitments. We’re really excited to see it come to life!” said Pillay.
Yume has been at the forefront of preventing food waste. In 2020 the social certified enterprise on-sold more than 2300 tonnes of quality food rather than going to waste, providing a return of $7.1 million to food manufacturers and farmers.
Yume founder and CEO Katy Barfield said the Green Beer is an example of businesses collaborating to reduce environmental impact.
“By taking advantage of Yume’s innovative, tech driven approach to surplus food, Malt Shovel has given 500 kilograms of Kellogg’s cereal by-product its best possible life. Our job here at Yume is to make sustainable decisions easy for businesses and to ensure all edible food finds a good home, this beer is a testament to that,” said Bartfield.
Cook added that the Kellogg’s by-product is the highlight of the beer, using product that would otherwise go to waste and combining it with novel hops such as Sabro and Loral to give it a “new-age flavour profile”.
