New Zealand based goat milk formula brand, The LittleOak Company, has partnered with Australian Pharmaceutical Industries (API) to expand access for Australian families.
LittleOak is the maker of the world’s first 100 per cent palm oil free infant formulas and toddler milks, and the fastest growing brand in Australian pharmacy. According to IQVIA Pharmacy Scan, the brand is growing twice as fast than competitors in total sales, and the API partnership aims to continue this momentum.
Earlier this year, the company opened warehouse facilities in Brisbane and Perth to reduce distribution times, and states it now offers the fastest localised fulfilment of infant formula in the country. Through API’s national network, pharmacies across Australia will be able to access products within one day.
LittleOak founder and CEO, Elke Pascoe, said the partnership with API would expand the company’s reach and ensure instant restocking for pharmacies.
“So many parents rely solely on LittleOak to nourish their children, and we have a responsibility to ensure they can access our range precisely when they need it,” said Pascoe.
“In Australia, we’ve consistently prioritised access and convenience, and this partnership marks a significant step forward in our commitment to our Australian mums and dads.
“We share API’s commitment to supporting the health and wellbeing of Australian families and are delighted to be enhancing our focus on pharmacy. New parents rely heavily on the support and guidance from pharmacists, and we are committed to meeting them at the intersection they are looking for,” she said.
To further increase LittleOak's customer base, the brand expanded into the US in February, with a California-based packaging and shipping operation.
API customers can now order LittleOak’s From Fresh range of baby formulas and toddler milks from the MyAPI portal. The range can also be purchased online at thelittleoakcompany.com.au and from select retailers.
