Mars Wrigley Australia has appointed Ben Hill as its new marketing director, and will be responsible for the growth of the company’s 17 brands, including Extra, Maltesers, Mars and Skittles.
Hill brings 20 years’ experience in the FMCG industry to Mars Wrigley, having worked in a number of food and beverage companies, including Mondelez, Coca-Cola Amatil, Nestle, Unilever and Bega Cheese.
In his last role as marketing, innovation and corporate affairs director at Bega Cheese, Hill was a key figure in transitioning Vegemite back to Australian ownership, as well as growing Bega’s brand portfolio.
Mars Wrigley Australian general manager Andrew Leaky said Hill’s experience, energy and creativity will be invaluable as the company drives its category growth for customers, as well as transforming its portfolio.
“With a strong track record in executing commercially impactful marketing campaigns and delivering for the customer, Ben is a welcome addition to our leadership team as we look to reinvent our category for the future,” said Leaky.
Hill said he was thrilled to be joining the Mars Wrigley team.
“With a fresh perspective, I’m most looking forward to working with the team to unlock the power of our gum, bitesize and bars brands, ensuring we continue to evolve our portfolio through world-class innovation and bold thinking to connect with the evolving preferences and values of our consumers.”
Wrigley Australia was ranked #16 in the Australia’s Top 100 Food & Drink Companies 2019 report.
