MasterFoods American Yellow Mustard has won Gold at the US World Mustard Competition, also winning Silver in the ‘Classic Hot’ category with MasterFoods Hot English Mustard.
The World Mustard Competition, hosted by the US National Mustard Museum in Wisconsin, brought together chefs, food writers, food professionals and mustard connoisseurs to judge the entries.
MasterFoods says the wins show how Australian condiments can ‘take the world by storm’.
Mars Food & Nutrition foresight manager Jane Horder said Australians enjoyed their mustard in a very different way to the rest of the world.
“There are many flavours of mustard, but the clear winner with Australians is Dijon mustard with almost 40 per cent market share – followed by American mustard (21.8 per cent) and then Wholegrain (18 per cent).
Seemingly, the least favourite is French mustard (one per cent), which is bought by fewer Aussie households than Horseradish,” said Horder.
Horder said that in markets like the US and UK, mustard is most often used to add flavour on top of more casual meals like hotdogs.
“In Australia, we like to get creative with mustard, often using it as an ingredient to boost the flavour of homemade sauces for more luxury meals. In fact, Australians are six times more likely to use mustard with steak than their UK and US counterparts (30 per cent vs five per cent), and four times more likely to use it with chicken (eight per cent vs two per cent).
“Steak is the number one dish Aussies enjoy mustard with, representing 30 per cent of meals that feature the condiment. We are equally as likely to use mustard as an ingredient in a homemade sauce as to use it as flavour added straight to the plate,” said Horder.
Made in Australia from a classic blend of mustard seeds and selected herbs and spices, the now Gold Award-winning MasterFoods Mild American Mustard has increased in popularity with Australians in recent years, with 9.8 per cent growth in sales in grocery channels this year alone.
