Mondelez tours Australia with 'virtual' Cadbury experience

Mondelez will hand out free samples of its Cadbury chocolate nation-wide as part of a new Share the Taste campaign.

The company will host a range of immersive consumer experiences around the country from May until July, giving away Cadbury Dairy Milk chocolate through a a virtual game of Choc, Paper, Scissors.

In this activation, Cadbury will be popping up on digital screens at sites around Australia that will livestream and connect consumers to another screen located in another state or territory. Once the connection has been made, the vending machine will gift both participants a family block of chocolate.

Afterwards, the company will tour key regional towns with a chocolate giveaway along with games and music.

To wrap up the tour, Mondelez will take Cadbury into Sydney to celebrate World Chocolate Day with another giveaway of a range of Cadbury flavours.