Canadian-American multinational drink and brewing company, Molson Coors, has announced a US distribution agreement for the range of better-for-you non-alcoholic cocktails offered by Naked Life.
Starting in 2025, Molson Coors will bring five Naked Life cocktail flavours to the US, including gin and tonic, mojito, negroni spritz, cosmo and margarita. They will be online and in stores by March.
Naked Life was founded by David Andrew in 2016, with a range of sugar free soft drinks. The drinks are made with a blend of stevia, erythritol, and monkfruit extract.
Bega Group took over the sales, marketing, and distribution of Naked Life Group’s lifestyle beverages in October last year, with an aim to make the range of sugar free sodas, iced teas, and nootropics more widely available. However, the deal did not include Naked Life's portfolio of non-alcoholic cocktails, which Andrew launched in 2021.
As the number one non-alc RTD in Australia, according to Quantum and IRI, Naked Life is one of the biggest success stories in the global non-alc RTD category.
The US distribution agreement was announced by Molson Coors vice president of non-alc beverages, Kevin Nitz, at the company’s annual distributor conference, to further its goal of premiumising its portfolio and becoming a full-fledged beverage business.
Nitz noted considerable growth in the full-strength RTD category and pointed to even more in the non-alcoholic RTD category, which is up nearly 70 per cent in the U.S. over the past year.
“Opportunity is all around us in non-alc, and alcohol alternative options are big business,” said Nitz.
“Naked Life provides a simple true-to-cocktail alternative, with a taste that calls back to the alc-based versions. After you taste Naked Life, I dare you to believe it’s not a full-strength cocktail.”
Andrew says he created Naked Life to help people celebrate with a beverage that doesn’t just provide an alternative to alcohol but provides an elevated experience. The range of cocktails are less than 10 calories per can and sugar-free thanks to the company’s use of natural sweeteners.
“We were fortunate to focus on perfecting every aspect – taste, appearance, and quality – because consumers were demanding more than just an alternative,” said Andrew.
“They wanted a sophisticated, great-tasting option that also aligned with their desire for wellness.
“We're thrilled to join forces with Molson Coors. This partnership aligns perfectly with both companies’ goals to innovate and meet the evolving needs of today’s consumers, allowing us to rethink the beverage landscape for the future.”
