Nestlé Professional is partnering with local Rotary Clubs for its ‘Celebrate Australia’ campaign, showcasing six new Aussie towns. It is the second year of the program, with Milo joining Nescafé Blend 43. The campaign features six new limited-edition tins in the range.
Three towns are featured on 1kg tins of Nescafé Blend 43: Alice Springs, Boorowa and Mandurah. Another three towns, Charters Towers, Burnie, and Geelong are displayed on 1.9kg tins of Milo. Each tin displays an illustration of an event or a unique community story that brings people together, Nestlé said.
As part of the ‘Celebrate Community Spirit’ collection, Nestlé Professional has continued its partnership with Rotary Clubs to support the six selected towns.
Nestlé Professional Oceania general manager, Scott Stuckmann, said, “Australian community spirit fuels our nation, and we believe so many Aussie communities have a story worth celebrating.
“Each town chosen to be illustrated on our limited-edition range uniquely embodies community spirit and unity. Nothing brings people together like a sporting event, and Milo joining the Celebrate Australia campaign in 2022 puts the spotlight on community sporting events across the country.”
In the past 12 months, the Nestlé Gympie factory has produced almost 2 billion cups of Nescafé Blend 43, and the Nestlé Smithtown Milo factory has produced almost 460 million cups of Milo in Australia.
Combined, almost 400 million cups of Nescafé Blend 43 and Milo have been drunk by Aussie workers, in workplaces, across Australia.
Local Rotary Clubs in the six towns have each received a $5000 grant from Nestlé Professional to invest in a community initiative important to each town.
These initiatives include providing food supplies in disadvantaged communities in Geelong, supporting a project supplying medical equipment to the Alice Springs Hospital Paediatric Ward, to providing shelter and seating around popular town walking tracks.
“We are thrilled to continue our partnership with Nestlé Professional and put the spotlight on six incredible towns. These donations will go on to support so many Australian communities, via Rotary, across the country,” says Heather Chong, past district governor of Rotary Tasmania.
Nestlé Professional has also gifted the selected Rotary Clubs with more than 384 tins each to be used for Clubs to on-sell or donate, with any profits retained by each Club, for the community.
The ‘Celebrate Australia’ collection will be available from October 2022.
A variety of Nescafé Blend 43 and Milo tins featuring the six Aussie towns are available to buy from wholesale office and foodservice distributors including Bidfood, Countrywide, PFD, Campbells, Winc, Officeworks, COS and Blackwoods. Nescafé Blend 43 1kg RRP $55; Milo 1.9kg RRP $30.
