For the third year running, Nestlé Australia has been named one of the country’s top 10 employers out of a pool of 150 private and public companies in employer opinion survey, The Randstad Awards.
Nestlé, which has its Oceania head office in Rhodes, was chosen as the most attractive FMCG company for the second consecutive year, and was placed 7th overall. The next closest consumer goods company, Mondelez, came in at number 14.
The awards, announced in Sydney last week, saw more than 10,000 people rate the companies on 17 key metrics that included career opportunities, social values and work-life balance.
Nestlé CEO Trevor Clayton said the awards reflected the sentiment in the community that Nestle was a desirable place to work.
“Nestlé is a company with a strong purpose – we care not only about producing nutritious, tasty products for our consumers but we also care about the communities in which we operate,” he said.
Clayton also noted the huge surge of graduates now seeking employment with Nestlé.
“Young people want to work for companies like ours – they can see we are really making a difference in people’s lives and communities.
“Current employees can also see that the work we do at Nestlé has a huge impact on the community – from the high quality nutritious food we produce to the initiatives we have in place all around Oceania to help people live healthier and more active lives – it makes them want to be part of the journey and stay for the long haul,” he said.
According to Randstad, the attractiveness of the FMCG sector has jumped in 2016 and was now second to the aviation sector, with 40 per cent of respondents stating they would like to work at a consumer goods company.
In other news, Nestlé has also buddied up with Mobile app Shazam to make KitKat packaging interactive.
The effort will see millions of Shazam-enabled KitKat bars distributed as part of the consumer promotion.
The KitKat team have asked consumers to join ‘The Breakers Party’ for the chance to win “the break of a lifetime”.
By entering the competition consumers also have the chance to be awarded the ‘spoof title’ of Minister for Shopping, Tech, Music, Travel or Sports, with prizes valued up to $23,000 towards their chosen break.
Shoppers have been asked to 'Shazam' the packaging, go to the website, and follow the prompts.
A visual recognition capability was launched in June last year as part of Shazam’s broader 'Shazam Connect for Brands' product offering.
When coupled with the app's existing audio recognition capabilities, it allows marketers to make all consumer-facing touch points clickable, including traditional media, POS and packaging, to build a bridge from physical to digital.
