Alcoholic beverage giant Diageo has rolled out a new labelling system which explains the alcohol content and nutritional information per beverage.
Diageo spokesperson Kylie McPherson said the new labelling had been introduced in response to consumer demand.
"This initiative helps consumers have clearer information about what’s in their glass, and in a way that they can easily understand it at a glance," she said.
“More and more people are becoming conscious about what they’re consuming and wanting to make the right choices around alcohol.
"With the rise of fitness trackers and calorie counting apps, people are becoming increasingly conscious of what they are consuming.”
Research by Globaliageo, released last week, showed women (52%) are significantly more likely to rate clearer labelling very important than men (38%).
Diageo's voluntary labelling initiative introduces clearer ‘icon-led’ on-pack information panels including alcohol content and nutritional information per typical serve.
Research insights also highlighted information gaps in existing alcohol labelling – given calories aren’t currently detailed on most labels.
The new labelling makes this clearer, with the design showing the serve size and how many standard drinks that equals.
Bundaberg Rum Original is the first brand to receive the updated information panels and will be followed with a rollout across the wider Diageo portfolio.
