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Work-life balance is the focus of a new campaign by energy drink brand Red Bull.

Through packaging and media, Red Bull is saying that every day can be an 'all work, all play' kind of day with the help of the pick-me-up drink.

Over 500 offices will receive drink samples in the lead-up to the end of financial year period, supported by a #wingsatwork social media campaign.

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Red Bull is also sending a message to 'clock off on time' and lead a balanced lifestyle.

The 360° through the line campaign will target both white and blue collar workers with a limited edition four-pack with a recommended retail price of $10.19.

Packaging News

The early bird rate for the 2025 Australasian Packaging Conference, to be held on 6-7 May at the Sofitel Sydney Wentworth, NSW, is closing on 4 April.

A packaging symposium held in Melbourne last week brought together some of the industry leading minds to share up-to-the-minute ideas on the most pressing issues for packaging. Lindy Hughson moderated the event and filed this report.

PKN EXCLUSIVE: In a groundbreaking development, Australian-based Zipform Packaging has launched a paper bottle made from over 95 per cent wood-based fibre, containing no plastic liner, and incorporating more than 50 per cent post-consumer recycled content.