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Work-life balance is the focus of a new campaign by energy drink brand Red Bull.

Through packaging and media, Red Bull is saying that every day can be an 'all work, all play' kind of day with the help of the pick-me-up drink.

Over 500 offices will receive drink samples in the lead-up to the end of financial year period, supported by a #wingsatwork social media campaign.

RedB1

Red Bull is also sending a message to 'clock off on time' and lead a balanced lifestyle.

The 360° through the line campaign will target both white and blue collar workers with a limited edition four-pack with a recommended retail price of $10.19.

Packaging News

Clorox Australia, the company behind GLAD garbage and kitchen bags, has been fined $8.25 million after the Federal Court found it misled consumers about its environmental claims.

For the first time in New Zealand, the country’s only glass manufacturer, Visy, has achieved an average of 70% recycled glass content in its locally-made bottles and jars.

Amcor has been recognised with an AA rating by MSCI ESG Research for its strong sustainability performance.