Red Bull to promote work-life balance with new packaging

Work-life balance is the focus of a new campaign by energy drink brand Red Bull.

Through packaging and media, Red Bull is saying that every day can be an 'all work, all play' kind of day with the help of the pick-me-up drink.

Over 500 offices will receive drink samples in the lead-up to the end of financial year period, supported by a #wingsatwork social media campaign.

Red Bull is also sending a message to 'clock off on time' and lead a balanced lifestyle.

The 360° through the line campaign will target both white and blue collar workers with a limited edition four-pack with a recommended retail price of $10.19.