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Australian Beer Company and Rugby Australia have signed a three-year partnership for the Wallabies and Super Rugby competition in Australia.
 
The deal will see a commitment from Australian Beer Company, which owns Yenda beer, to the 2018, 2019 and 2020 seasons.
 
The partnership will mean Yenda beers will find a greater reach with the Australian rugby community as its official beer.
 
Established in 2013, Yenda beer was named after its own home town in the NSW Riverina.

This is also the home of Wallaby players Arthur Tonkin, Beresford Ellwood, Jim Lenehan, Ken McMullen and John Langford.

Yenda is the ninth largest Australian craft beer, and the Yenda Crisp lager was last year voted Champion Lager at the 2017 Craft Beer Awards, run by the Independent Brewers Association.

Packaging News

Mountain Blue, a leader in blueberry genetics, is conducting a paper-based packaging trial on its Eureka blueberry brand, in collaboration with packaging and systems solutions company, Opal, and supermarket retailer Coles Group.

This year’s board election for peak industry body, the Australian Packaging & Processing Machinery Association, saw one of the closest contests in recent years, with the highest voter turnout compared to previous rounds, and a hard-fought campaign from nominees.

As the government trumpets headline inflation figures coming down, the reality for many manufacturing businesses is that government charges themselves are skyrocketing, putting a significant burden on business.