• Sanitarium says it would like to welcome back those who haven't had Weet-Bix in a while due to their inability to eat gluten.
    Sanitarium says it would like to welcome back those who haven't had Weet-Bix in a while due to their inability to eat gluten.
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Sanitarium is the first major brand in the Australian cereal category to launch a dedicated gluten free variant of its product, Gluten Free Weet-Bix, which is made from Sorghum.

According to Sanitarium, Gluten Free Weet-Bix looks and tastes like Weet-Bix original and demand for the product is so strong, the product is selling out in multiple stores.

Weet-Bix Gluten Free is made with sorghum, an ancient grain which is naturally gluten free, and has a 96 per cent wholegrain content.

Sorghum originated from north?eastern Africa, and according to Sanitarium, it was first grown in Queensland in 1938 and then in NSW in 1940. It is now the main summer cereal crop grown in northern Australia.

Packaging News

The early bird rate for the 2025 Australasian Packaging Conference, to be held on 6-7 May at the Sofitel Sydney Wentworth, NSW, is closing on 4 April.

A packaging symposium held in Melbourne last week brought together some of the industry leading minds to share up-to-the-minute ideas on the most pressing issues for packaging. Lindy Hughson moderated the event and filed this report.

PKN EXCLUSIVE: In a groundbreaking development, Australian-based Zipform Packaging has launched a paper bottle made from over 95 per cent wood-based fibre, containing no plastic liner, and incorporating more than 50 per cent post-consumer recycled content.