SecondBite has appointed Daniel Moorfield as CEO, and elected a new chair, Joel Mahemoff. Moorfield previously ran the Asia Pacific zone as president for McCormick.
Moorfield took the helm at SecondBite on 12 September and is based in Melbourne, bringing more than 25 years of experience in leadership positions at food businesses across Australia and Asia.
In his capacity as president at McCormick, Moorfield was responsible for driving growth and facilitating transformation to ensure the business remained sustainable and profitable. He initiated strategic business relationships and led more than 900 employees.
Prior to McCormick, Moorfield was CFO for SPC Ardmona and his responsibilities included managing crop supply, procurement, demand planning, warehousing and logistics.
Mahemoff joined the board of SecondBite in April and is CEO of JGL Investments, a long-time supporter of SecondBite. He has spent more than two decades with JGL Investments, and also maintains private company directorships for a number of global and domestic strategic investments of the group.
Moorfield and Mahemoff say they share a keen interest in helping Australians in need and protecting the environment and are both committed to further drive the not-for-profit’s mission of ending waste and ending hunger.
“The team at SecondBite does an incredible job helping to feed millions of Australians every year. I’m thrilled to be leading such a wonderful organisation and recognise the significant responsibility I have to continue to increase our positive impact,” Moorfield said.
“I’m delighted to chair an organisation that is addressing the biggest issues facing society today. I’m also excited to welcome Daniel to the CEO role; we were impressed with his commercial acumen and passion and look forward to a new chapter with him taking the reins,” Mahemoff said.
At McCormick, Moorfield also worked with food charities in India, Thailand, Singapore and Australia.
“I’ve always been mindful of the issue of food wastage and food insecurity globally and in my previous roles, worked to ensure a focus on giving back to the communities in which we operated.
One of Moorfield's first tasks after taking the helm was the announcement of SecondBite's Three Million Meals campaign in partnership with Bulla and Coles.
“I have been very fortunate in my career in that I’ve had the opportunity to work and travel all across the world. I am very conscious of how lucky I have been and am looking forward to a new chapter in a more purpose-led role with an Australian not-for-profit where I can give back to the community,” said Moorfield.
