Three new beverage launches, including 'sparkling coffee', double-espresso capsules and a new range from Café Royal, indicate that innovation remains strong in the coffee category.
Gloria Jean’s Coffees has led the charge with the launch of a blueberry-flavoured sparkling coffee – a dairy- and sugar-free alternative made using the company's 10-16 hour cold-brew method.
After brewing, the coffee is poured over ice and combined with sparkling water for a clean finish.
MD Rick Graham believes Gloria Jean’s is at the forefront of a new trend.
In other news, Grinders Coffee has created what it claims to be Australia’s first double espresso coffee capsule.
The capsule has an intensity rating of 14, doubling the kick of Grinders’ Ethiopian Blend (Intensity 7).
Since its capsule range launch in June, Grinders has achieved a 20 per cent market share of the Nespresso-compatible capsule market in Coles. Similar success has been achieved in Woolworths.
The Australian coffee capsule market is now worth almost $95 million and growing at 30 per cent on an MAT basis.
In 2013, Canstar Blue research revealed 34 per cent of Australian households had an espresso coffee machine, with 58 per cent of people saying they used them every day.
Another well-known coffee brand, Café Royal, has just released its own range of capsules through Woolworths.
Compatible with all current models of Nespresso machines, there are seven coffee pod varieties.
The Café Royal recyclable pods are sold in packs of 10, with a standard and single-origin range.
