Independent craft brewery, Stomping Ground Brewing co-founder, Steve Jaffares, says he plans to turn the former Deeds Brewing taproom into a new venue. Deeds Brewing stopped trading in April.
Jeffares said he didn’t acquire Deeds’ brewery or brand, but in purchasing its taproom, hopes to revive the space for a yet-to-be-named hospitality venue. It will feature an all-weather beer garden and will champion the best independent breweries, beverage producers, and food suppliers, with a particular focus on Melbourne and Victoria.
“I have loved promoting indie beer and beer-related experiences for more than 20 years and, while the industry has evolved and been challenged of late, I’m convinced there are still exciting opportunities,” Jeffares said.
“I’ve been a big fan of what Pat, Dave, and the Deeds team achieved so I’m looking forward to building on the site’s reputation as a beacon for independent beer in Melbourne’s inner southeast.”
Jeffares expects the venue will re-open in several months after the liquor licence is transferred.
“The plan is to build a hospo A-team to help run the venue day-to-day,” he said.
Jeffares is still a substantial shareholder in Stomping Ground but recently stepped away from his fulltime role to pursue other passion projects. He also co-founded The Local Taphouse, GABS festival, and the GABS Hottest 100.
“I hope to create, collaborate and consult on other fun and creative projects, both in the indie beer and hospo industries, but also in other areas I’m interested in, like events."
