Drinks business Suntory Oceania has appointed Jared Chamberlain its New Zealand licensed sales director, as the business prepares to officially launch its $3 billion multi-beverage partnership across the premium spirits and non-alcohol segments.
From January 2026, Suntory will assume management of the licensed Route to Market in New Zealand, aiming to further solidify its commitment to the region.
Chamberlain will establish and lead the licensed team in New Zealand, a new unit responsible for the development and execution of Suntory Oceania’s channel strategy, driving customer engagement and market growth across the alcohol portfolio.
He brings over 18 years of beverage industry knowledge and experience to the role, having previously held positions in commercial finance and sales, and most recently as general manager – licensed.
“Having spent over 20 years in sales, this will be the first year I focus solely on building the route to market rather than selling, and I’m ready for the challenge,” said Chamberlain.
“Bringing our portfolios together presents a huge opportunity to drive growth and deliver even greater value to our customers. Suntory is an amazing team of people who, by working as one, can create meaningful connections and build a stronger future together. It’s a thrill to be a part of Suntory at this pivotal time.”
The company stated this appointment is part of Suntory Oceania’s broader strategy to establish itself as the fourth-largest beverage group in the region, combining the strengths of Suntory Global Spirits and Suntory Beverage & Food in Oceania.
With full end-to-end control of its portfolio of more than 40-market leading brands, the partnership will include local manufacturing, sales, and distribution, and is set to be fully operational by mid-2025 in Australia and January 2026 in New Zealand.
Suntory Oceania CCO, Brad Erceg, said Chamberlain’s appointment marks a key milestone in the company’s transformation journey.
“His wealth of experience in the licensed channel and passion for people development make him the ideal candidate to drive growth in New Zealand,” said Erceg.
“As we continue to lay the foundations for long-term success in New Zealand, Jared’s leadership will play a crucial role in helping us achieve our ambitions as a multi-beverage powerhouse.”
