• Founder and managing director of The Udder Way, Ed Crick.
    Founder and managing director of The Udder Way, Ed Crick.
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TasFoods says its agreement to sell and distribute milk from The Udder Way in Tasmania is part of its strategic reset. The company said the partnership would solidify its ‘Fortress Tasmania’ pillar of growth as it maintains a focus on our home-grown advantage.

TasFoods CEO Scott Hadley said, “We are extremely proud to be partnering with The Udder Way. Leveraging our outstanding customers relationships and inherent distribution strength we can help grow the usage of this innovative system to ensure our customers operate more efficiently and have a positive impact on the planet.”

The Udder Way is an 18-litre reusable keg, designed and manufactured in Tasmania.

The keg eliminates the need to manufacture 7000 2 litre single-use plastic bottles in its lifetime. The average cafe will use 10,000 plastic milk bottles a year, the company said.

Udder Way’s goal is to eliminate 100 million single-use plastic bottles every year.

The Udder Way founder and managing director Ed Crick said, “Our mission is to eliminate single use plastics globally and this partnership with TasFoods is the next phase of helping us achieve this goal.

“As Tasmanian’s, we are excited to be partnering with another Tasmanian based business and their iconic brands, Betta Milk and Pyengana Dairy. We look forward to many years of sustained success.”

As well as TasFoods, Udder Way works with Ashgrove Cheese in Tasmania. In New South Wales, it partners with Hunter Belle Dairy Co. and Country Valley. And in New Zealand, it partners with Farm Fresh South, Volcanic Creamery, and Oatlands Milk.

Hadley said, “We have received strong feedback from our customers that they welcome our partnership with The Udder Way and we look forward to accelerated growth in the usage of this system in the years ahead.”

TasFoods has widespread distribution and logistics capability in Tasmania anchored within its Betta Milk business.

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