Hot sauces made by MON Natural Foods and featuring sprinter Usain Bolt have been rolled out in Coles stores across Australia.
This is the first time Bolt has collaborated with a supermarket to develop a product, and it is available in three flavours inspired by family recipes: Mango & Three Chilli, Pineapple & Jamaican Spice, and Original Jamaican Spice.
The sprinter said the range was created to celebrate his passion for spicy food and bring a touch of Caribbean heat to everyday dishes.
“As I travelled the world I realised that Caribbean food was not readily available outside places like the US or the UK, and I wanted to bring these flavours to Australia,” he said.
"The sauces can be added to anything, from chicken, pork or beef, to potatoes and rice to give any dish a true Jamaican twist."
Usain Bolt was recently announced as a Coles Sports for Schools ambassador.
MON Natural Foods business manager Joshua Green said his team maintained a strong commitment to investing in locally sourced products since the family took over the business in 2012.
“Thanks to our growing partnership with Coles, we have doubled our production over the last three years, meaning
we’ve been able to increase our local workforce from 30 to over 55 people,” he said.
Usain’s Insane Hot Sauces are available exclusively at Coles supermarkets nationally for an RRP of $4 each.