Australian pasta brand, Vetta, will be adding a dash of colour to supermarket shelves from August to October, releasing specially marked Vetta Smart pink pasta packs in support of the National Breast Cancer Foundation (NBCF).
Australian owned and made, Vetta is known for its better-for-you Smart pasta range that delivers higher protein and higher fibre, with no compromise on taste. The Rinoldi-owned brand has signed on this year with NBCF as a Corporate Partner, and will be donating 5 cents per pack of the pink pasta packs from sales made August-October.
NBCF CEO, Associate Professor Cleola Anderiesz, said the organisation was excited to see the pasta aisle painted pink.
“Each bag of pink Vetta SMART Pasta sold will bring us closer to achieving the National Breast Cancer Foundation’s vision of Zero Deaths from breast cancer,” said Anderiesz.
The brand will also be raising awareness of breast cancer through its social media, featuring an NBCF ambassador to help educate Vetta consumers.
Rinoldi director, Bill Quayle, said that Vetta’s main target audience is female grocery shoppers aged 25-55, and the company feels strongly about sharing with pasta lovers the work that the National Breast Cancer Foundation does.
“We were moved and inspired by our meeting with their ambassador, Sarah Russell,” said Quayle.
“We hope that her story will help others going through something similar, whilst highlighting the importance of funding breast cancer research.”
In the lead up to Bread Cancer Awareness Month in October, Vetta’s campaign aims to remind consumers that breast cancer does not discriminate and can affect anyone. The brand encourages everyone to visit the National Breast Cancer Foundation at www.nbcf.org.au, to learn more about early detection and the importance of research.
Vetta Smart Pasta pink packs will be available from Woolworths and Coles supermarkets nationwide from 1 August for RRP $2.35 - $3.00. The brand will donate 5c per participating pasta packs sold to NBCF.
