Fiji Water entrepreneur and Porsche racer Aaron Zerefos has acquired luxury organic beverage brand C Coconut Water.
Currently stocked in Australia, New Zealand, Japan and New York, C Coconut Water was launched in 2011 by Sydney entrepreneurs Julian Tobias and Adam Abrams.
With Ralph Lauren Model Juliana Forge as the face of C, the brand has steadily moved up the coconut water ranks in Australia.
"This is a great opportunity for me and I look forward to chipping away at the billion dollar global coconut water market," Zerefos said.
"I spend a lot of time in America and Europe with my car racing and Fiji water business, so I plan to team up with good distributors and celebrities around the world to promote C Coconut Water and expand.”
