Tooheys' product manager Tom Bills said the 'classic edition' design is a nod to the values of Tooheys drinkers "back in the day".
"Mateship, honesty and loyalty... these are cracking values that remain important to Aussies today,” he said.
Tooheys New is a traditional Australian lager, first brewed in 1931.
The latest rollout has been supported by a 'very Australian' campaign, below.
Melbourne-based sustainable packaging company Great Wrap has entered voluntary administration with debts of about AU$39 million, following years of financial losses and shifting market conditions.
Jamestrong Packaging has officially opened its new $8m aluminium casting line at Taree, NSW, reshaping Australia’s aerosol packaging supply chain by bringing aluminium slug production back onshore.
Australian packaging innovator TomKat Global Solutions has opened expressions of interest for its upcoming wholesale equity raise, as it seeks to accelerate the global commercial rollout of its KoolPak reusable packaging system.
