Tooheys' product manager Tom Bills said the 'classic edition' design is a nod to the values of Tooheys drinkers "back in the day".
"Mateship, honesty and loyalty... these are cracking values that remain important to Aussies today,” he said.
Tooheys New is a traditional Australian lager, first brewed in 1931.
The latest rollout has been supported by a 'very Australian' campaign, below.
Coca-Cola Europacific Partners (CCEP) Australia has taken a pioneering step in advancing Australia’s circular economy, unveiling the first consumer-facing Reverse Vending Machine (RVM) ever installed on a CCEP site globally. PKN was there.
The Ellen MacArthur Foundation has released a new report today, calling on global businesses to accelerate collective action toward a circular economy for plastics, and address the systemic barriers that continue to fuel plastic pollution.
Avery Dennison has officially opened its new Avery Dennison Experience Lab (ADX) today in Melbourne – an innovation hub designed to accelerate the adoption of RFID and digital identification technologies across Australia and New Zealand. PKN was there.
