Tooheys' product manager Tom Bills said the 'classic edition' design is a nod to the values of Tooheys drinkers "back in the day".
"Mateship, honesty and loyalty... these are cracking values that remain important to Aussies today,” he said.
Tooheys New is a traditional Australian lager, first brewed in 1931.
The latest rollout has been supported by a 'very Australian' campaign, below.
APCO has released its FY26–27 Business Plan and Statement of Intent, signalling a shift toward stronger national alignment, clearer packaging standards and better data systems as industry prepares for a more regulated packaging environment.
Opal has taken a step forward in its net zero strategy, partnering with Delorean Corporation to investigate whether organic waste from its Maryvale Paper Mill can be converted into renewable bio-gas.
AWA Alexander Watson Associates has strengthened its position in the fast-growing smart packaging sector with the acquisition of AIPIA, the Active & Intelligent Packaging Industry Association.
