Tooheys' product manager Tom Bills said the 'classic edition' design is a nod to the values of Tooheys drinkers "back in the day".
"Mateship, honesty and loyalty... these are cracking values that remain important to Aussies today,” he said.
Tooheys New is a traditional Australian lager, first brewed in 1931.
The latest rollout has been supported by a 'very Australian' campaign, below.
NCI Packaging is bringing Digital Metal Decoration technology to ANZ with the installation of a new press at its Sydney Centre of Decoration Excellence. CEO Frauke Tyrell tells PKN more.
PKN’s latest print issue is hitting desks and landing in inboxes, bringing a powerful wrap-up to the year with exclusive coverage spanning strategic collaboration, sustainability leadership, next-generation technology, and major investments shaping the packaging landscape in Australia and abroad.
Close the Loop Group (ASX: CLG) has reported stronger first-quarter performance for FY26, alongside several board and leadership changes outlined in its AGM trading update.
