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Lion has released its Tooheys New collection in an iconic 30-pack of classic cans for a limited time only.

Tooheys' product manager Tom Bills said the 'classic edition' design is a nod to the values of Tooheys drinkers "back in the day".

"Mateship, honesty and loyalty... these are cracking values that remain important to Aussies today,” he said.

Tooheys New is a traditional Australian lager, first brewed in 1931.

The latest rollout has been supported by a 'very Australian' campaign, below.

Packaging News

Opal has taken a step forward in its net zero strategy, partnering with Delorean Corporation to investigate whether organic waste from its Maryvale Paper Mill can be converted into renewable bio-gas.

AWA Alexander Watson Associates has strengthened its position in the fast-growing smart packaging sector with the acquisition of AIPIA, the Active & Intelligent Packaging Industry Association.

WPO has marked a milestone at COP30 in Brazil, placing the role of packaging squarely on the global climate agenda – and directly linking it to food loss, food security, and sustainable development.