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Lion has released its Tooheys New collection in an iconic 30-pack of classic cans for a limited time only.

Tooheys' product manager Tom Bills said the 'classic edition' design is a nod to the values of Tooheys drinkers "back in the day".

"Mateship, honesty and loyalty... these are cracking values that remain important to Aussies today,” he said.

Tooheys New is a traditional Australian lager, first brewed in 1931.

The latest rollout has been supported by a 'very Australian' campaign, below.

Packaging News

IVE is continuing to shift its business towards higher-value services and applications, with packaging among the areas offering opportunities as traditional print face ongoing structural pressure.

Zipform Packaging CEO John Bigley will retire in October, bringing to a close a long career spanning metal and fibre packaging, industry leadership and manufacturing innovation.

Close the Loop’s packaging division has delivered double-digit revenue growth and a 48% increase in EBITDA, emerging as the strongest performer in a year marked by extensive restructuring