Tooheys' product manager Tom Bills said the 'classic edition' design is a nod to the values of Tooheys drinkers "back in the day".
"Mateship, honesty and loyalty... these are cracking values that remain important to Aussies today,” he said.
Tooheys New is a traditional Australian lager, first brewed in 1931.
The latest rollout has been supported by a 'very Australian' campaign, below.
PKN EXCLUSIVE: In a groundbreaking development, Australian-based Zipform Packaging has launched a paper bottle made from over 95 per cent wood-based fibre, containing no plastic liner, and incorporating more than 50 per cent post-consumer recycled content.
PKN’s latest issue for 2025 is hitting desks and includes the latest in Food & Beverage Packaging, Labels & Labelling, Sustainability and Design, as well as our on-the-floor report of Paris Packaging Week.
Visy has set a new benchmark for sustainable beverage packaging in Australia, launching a locally made aluminium can manufactured with an average of 83% recycled content.
