Tooheys' product manager Tom Bills said the 'classic edition' design is a nod to the values of Tooheys drinkers "back in the day".
"Mateship, honesty and loyalty... these are cracking values that remain important to Aussies today,” he said.
Tooheys New is a traditional Australian lager, first brewed in 1931.
The latest rollout has been supported by a 'very Australian' campaign, below.
AIP's seventh State of Industry webinar on 6 November focused on the future of soft plastics recycling in Australia, and provided updates on the progress of the industry-led soft plastics recycling scheme.
Pack Expo International 2024, the largest packaging and processing event in the world this year, has been a resounding success. PKN was walking the aisles and spotting innovation to bring you this snapshot.
A $22.2 million can line upgrade at CCEP Australia's Richlands facility is complete, and construction is now underway on an additional can line, backed by a further multi-year $75 million investment.
