Tooheys' product manager Tom Bills said the 'classic edition' design is a nod to the values of Tooheys drinkers "back in the day".
"Mateship, honesty and loyalty... these are cracking values that remain important to Aussies today,” he said.
Tooheys New is a traditional Australian lager, first brewed in 1931.
The latest rollout has been supported by a 'very Australian' campaign, below.
Industry leaders have renewed calls for national packaging reform, warning that Australia's manufacturing resilience, recycling investment and sovereign capability remain vulnerable without policy action to create demand for locally recycled content and provide a more level competitive playing field.
Australia's emerging soft plastics recycling infrastructure is ready to process significantly more material, according to Soft Plastic Stewardship Australia, which has launched a three-month campaign aimed at boosting consumer returns and strengthening domestic supply of recycled resin.
PKN’s latest print issue is hitting desks and landing in inboxes, bringing readers up to speed with the people, technologies and innovations shaping packaging, printing and processing across Australia and beyond.
