A number of Aussie bakery brands are rushing to fill the empty shelf space created by consumers’ growing aversions to gluten and sugar.
Three new products have been launched in recent weeks that have been designed squarely with these new niches in mind.
Gluten free flour range
Australian bakery ingredients manufacturer McKenzie’s, for instance, is spruiking five new gluten-free flours as part of a new specialty flours range.
The flours come in five variants: Chick Pea, Coconut, Corn, Lentil and Quinoa, and as well as being gluten-free, these flours promise to improve the nutrient value in baked goods, as well as add flavour and texture.
“Our specialty flours have a unique flavour profile and texture and are the perfect way to mix up baking with a healthy twist," McKenzie’s marketing manager Bianca Piscopo said.
Melting Moment ice cream
Victorian cookie and snacks manufacturer Kez’s Kitchen is this month releasing its first-ever dairy product – ice cream with gluten-free cookie inclusions – into Woolworths.
The new Gluten Free Melting Moment Ice Cream blends its Gluten Free Melting Moment cookies with ice cream.
Kez’s Kitchen managing director Michael Carp says that cookies and cream-style ice cream was off the menu for gluten free consumers until now.
“We really wanted to focus on the gluten-free market, to give them what others enjoy – the sensation of whole biscuits in ice cream.”
Sugar-free cake mixes
Noshu, meanwhile, has launched a range of sugar-free cake and frosting mixes that promise to bake like a conventional cake.
The new mixes, which come in Rich Chocolate and Vanilla Velvet variants, contain 50 per cent less carbohydrates compared to conventional cake mixes, and are 99 per cent sugar-free.
The cake mixes also carry a health star rating of four, which Noshu says is unrivalled within the cake and baked goods category.
“I’ve spent years researching how to develop a decadent sugar-free cake mix that truly tastes great,” Noshu’s Australian founder and managing director Rachel Bajada said.
The Noshu Rich Chocolate and Vanilla Velvet cake mixes are now on-shelf in the baking aisle, with each retailing for RRP $8.00.
