New In Store

Global snacking brand, Mondelēz International, and The Coca-Cola Company are teaming up to launch a campaign combining the Oreo and Coca-Cola brands – introducing the Oreo Coca-Cola Sandwich Cookie and Coca-Cola Oreo Zero Sugar Limited Edition.

Queensland beer brand XXXX has launched a low carb version of its classic brew – the XXXX Ultra Zero Carb. The new pour is an easy-drinking Australian lager with a low bitterness profile, brewed with Rho hop out of the company’s Castlemaine brewery.

Haigh’s Chocolates is gearing up for Father’s Day on 1 September, with the launch of a new range that combines milk chocolate with rich coffee, Australian Rum, walnuts, and crunchy honeycomb.

PepsiCo Australia brand, Smith’s, has launched a collaboration with popular Netflix show, Squid Game – announcing three limited-edition themed chip flavours.

The Jack Daniel Distillery is heading over the ocean, from Tennessee to Australia, and launching its newest pour in the Bonded Series – Jack Daniel’s Triple Mash.

Toby’s Estate Coffee Roasters have launched speciality grade coffee bags to make instant coffee preparation easier and tastier, after researching coffee trends in Australia.

Lion Australia brand, James Squire, has launched its latest culinary-inspired craft beer – Chef Blend. The pale ale was created in collaboration with Australian chef and food personality, Adam Liaw.

Oakridge Wines is launching its annual 864 Vintage Release, of which its Funder & Diamond Drive Block Chardonnay 2022 has just received a Wine of the Year title.

Menz Violet Crumble and brand engagement agency, Asembl, are continuing their partnership with the launch of new Violet Crumble flavoured products from supplement company, The Collagen Co.

Fanta is collaborating with Warner Bros. Pictures in a global partnership for the release of the film Beetlejuice Beetlejuice. From September, limited edition Fanta cans featuring the cast will be available in supermarkets nationally.

Dutch multinational brewing company, Heineken, has launched one of its largest campaigns yet – investing $6.5 million in marketing for Heineken Silver, which it dubs “the smoothest beer in Australia”.

Arnott’s Biscuits brand Shapes is launching two new flavours in stores this week – Four‘N Twenty Meat Pie and Bueno Beef Taco biscuits.

Better-for-you soft drink company, Bobby, has added three new flavours to its range of 98 per cent sugar free drinks – Vanilla Cola, Doctor Bobby, and Lemon Lime.

Shell Coles Express and Reddy Express are bringing a new bakery products range to Victorian fuel and convenience stores, in collaboration with Morgan Hipworth.

California-based Skrewball Whiskey is bringing its peanut butter whiskey-flavoured liqueur to Australian and New Zealand shelves, in partnership with Pernod Ricard.

Maison Mumm is adding to its Mumm Terroirs collection with the release of its Central Otago Pinot Noir 2021, the first still fine wine of the range.